A New Image for This African Accrediting Body
As COHSASA celebrates its 30th anniversary of quality improvement and accreditation in Africa, it is transforming its previously conservative image into a modern, vibrant representation inspired by the continent’s rich culture.
“We are thrilled to unveil our new branding and the meanings behind our refreshed logo. This design, resulting from a strategic process, perfectly encapsulates COHSASA’s mission and our commitment to strengthening health systems across Africa,” says Jacqui Stewart, CEO of COHSASA.
For months, COHSASA employees have worked on this rebranding initiative, engaging a marketing consultant to create a fresh look for the accrediting body. After presenting the proposal to the COHSASA Board and Management, the decision was made to proceed with a corporate facelift, which reflects the organisation’s 30 years of service in 14 countries and its collaboration with over 600 healthcare facilities.
At the heart of this new image is COHSASA’s logo, which has evolved from a cold and clinical design to a warm, inviting symbol of hope and unity.
“Our new logo, carefully crafted through a strategic design process, embodies COHSASA’s mission and our role in enhancing health systems in Africa. The design draws inspiration from traditional African mandala patterns, symbolising harmony and unity—core values integral to our work,” Stewart explains.
The circular mandala illustrates the interconnectedness of healthcare systems, highlighting how various services within a facility collaborate to create a seamless and effective system. Within the mandala, you’ll find the ‘medical cross’ and the ‘star of excellence,’ woven into the design to emphasize our dedication to quality healthcare and the pursuit of excellence in every facility we support.
Additionally, the mandala symbolizes ‘transformation into joy,’ representing how our efforts bring hope, healing, and a brighter future for healthcare systems and communities across Africa. It also serves as a reminder of COHSASA’s deep-rooted commitment to the continent, where our work continues to create a lasting impact on the health and well-being of countless individuals.
“We are excited to carry this new symbol forward as we lead the movement for improved healthcare in Africa,” says Jacqui Stewart.
In this rebranding effort, COHSASA has also adopted more contemporary language, moving away from the outdated term “mission.” The new brochure boldly declares:
Our Purpose:
To create a safe healthcare journey for every patient in Africa.
We Inspire:
Quality healthcare in Africa, one safer institution at a time.
We Are:
World-class healthcare accreditors with expertise in Africa.
Our New Payoff Line:
Leading the movement for better healthcare in Africa.
COHSASA has also introduced a new set of values, encapsulated in the acronym ICARES:
- Integrity
- Collaboration
- Accountability
- Respect
- Excellence
- Sustainability
COHSASA is committed to making a profound impact on the lives of millions, ensuring safe, quality healthcare for all.
